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Program sponsorship, or underwriting, connects your business name with quality radio programming that is listened to by a highly educated, affluent, influential, well-traveled audience. Underwriting on Alabama Public Radio places your business or service in a unique position by separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports Alabama Public Radio, APR's loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they find out the company supports public radio. Alabama Public Radio allows you the freedom to select the programming that will most effectively reach your segment of the market with the greatest potential. When asked to name companies that support NPR, 51% of listeners recall at least one. NPR Listener Profile
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