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Project Aims To Bring Crowds Back To The Gulf

Gulf Shores, AL – Officials say Alabama's beaches are bouncing back from the Deepwater Horizon oil spill, and they say major marketing efforts to attract tourists back to the Gulf Coast are now under way.

Executives with Atlanta-based Coca-Cola and Arizona-based Circle K say the companies are teaming up for Project White Beach. Coupon books will be distributed throughout the southeast for consumer discounts at Gulf restaurants and attractions. The two-month marketing effort promotes coupons that are valid through the end of the year.

More than 100,000 coupon books will be distributed to Circle K locations in Alabama, Tennessee and Louisiana.

Officials hope the available discounts will get tourists and locals back to the beaches.

(Copyright 2011 by The Associated Press. All Rights Reserved.)

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