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Strategies Behind Political Advertising to Minorities

Published May 25, 2004 at 11:00 PM CDT

What are the various strategies behind presidential advertisements targeted to potential voters of color? NPR's Tavis Smiley gets answers from David Axelrod, a Chicago-based media strategist, and William Benoit, the author of Seeing Spots : A Functional Analysis of Presidential Television Advertisements.

Copyright 2004 NPR
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