holiday shopping

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Small businesses in Alabama are looking to get an economic boost from holiday cheer. COVID-19 is changing the holiday shopping experience at a time when mom-and-pop shops are on a thin lifeline from the pandemic.

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The acceleration of coronavirus cases is causing an existential crisis for America’s retailers and spooking their customers just as the critically important holiday shopping season nears. It’s also raising the risk that the economy could slide into a “double-dip” recession this winter as states and cities re-impose restrictions on businesses and consumers stay at home to avoid contracting the disease.

Alabama retailers hoping for holiday boost

Nov 23, 2020

Retail sales could increase in Alabama during the holiday season.

The Alabama Retail Association expects holiday sales to hold steady or even improve from last year's numbers. Tax reports from the Alabama Revenue Department showed Alabama shoppers spent almost 8 percent more in September 2020 than in 2019.

Holiday shopping could help businesses that have been hurt by disruptions caused by the coronavirus.