The Alabama Public Radio news team aggressively uses our website and social media to widen the audience for its daily broadcast product. Using an NPR core publisher base, APR’s on-air anchors transcribe and post morning and evening newscasts along with audio links, then use Facebook and Twitter to alert our listeners and other interested parties. The day before each long-form feature airs on APR, our reporters write what we call a “web article” derived from the production script. These articles are posted early to promote the stories and drive listeners to the audio version on-air. Two-way interviews, photos, videos, and other related material are also used on our home page to enhance the listener experience.
In addition to our home page, APR makes extensive use of social media to increase our reach. For example, during an Alabama football home game against, our "tweets" from the press box received close to 20,000 hits.
Web examples are below.