For most people, buying a "fragrance-free" or "hypoallergenic" moisturizer that turns out to be neither might be frustrating, but not harmful. But for people with sensitive skin or conditions like eczema or psoriasis, it can be a big problem.
"I will start to itch and I have to get it off my body right away," says 62-year-old Kathryn Walter, who lives in Ann Arbor, Mich.
Walter has a severe case of eczema and chooses moisturizers that claim to be free of fragrance and allergy-causing additives. But more often than not, Walter ends up with a product that clearly isn't.