Digital Media Center
Bryant-Denny Stadium, Gate 61
920 Paul Bryant Drive
Tuscaloosa, AL 35487-0370
(800) 654-4262

© 2024 Alabama Public Radio
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Second Life: Real Money in a Virtual World

You can make a lot of money buying and selling things that are not real. Second Life has built a booming virtual economy around some little animated characters called avatars.

Avatars live in a computer-generated city, and participants can create their own character for free. For a few pennies here or a dollar there, you can accessorize your avatar with new clothing, a car, even a house.

All that spare change has really started to add up and Second Life has earned hundreds of millions of very real dollars.

Steve Inskeep got a tour of the simulated city from Reuben Steiger, who runs a company called Millions of Us that helps businesses do business in Second Life.

Steiger spoke with Inskeep from a studio in San Francisco as their digital counterparts met outside a theater somewhere in cybertown.

Copyright 2023 NPR. To see more, visit https://www.npr.org.

News from Alabama Public Radio is a public service in association with the University of Alabama. We depend on your help to keep our programming on the air and online. Please consider supporting the news you rely on with a donation today. Every contribution, no matter the size, propels our vital coverage. Thank you.