Publix supermarkets is asking its customers and associates to directly assist those affected by Hurricane Florence. The chain operates over a thousand stores in Alabama and throughout the southern U.S., including North and South Carolina which are among the states hard hit by Florence. Shoppers can donate any amount by adding it to their grocery totals when checking out at Publix registers. All of the funds collected will go to the American Red Cross in support of Hurricane Florence relief efforts. Donations will enable the American Red Cross to prepare for, respond to and help people recover from this disaster. The program will continue based on customer response. Additionally, Publix Super Markets Charities is making an initial donation totaling $250,000 to the American Red Cross and United Way to help fund relief efforts for the affected areas