Abby Award for Alabama Public Radio's Use of Digital Platforms -- Website

On April 12, 2018, Alabama Public Radio used Facebook and Twitter to push followers to the webpage where locally-produced APR StoryCorps pieces live and where users can listen to the full stories. https://www.apr.org/programs/storycorps

On April 12, 2018, the story that was promoted via social media was about a married couple who discussed the challenges of maintaining their historic home in Mobile - and the ghost who haunts it. 

It was posted on APR's website on March 27, 2018 at the following link (audio included): 

https://www.apr.org/post/i-did-not-believe-ghosts-i-moved-mobile This is the direct link to the individual story page where specific words were tagged within this post to garner internet users who search specific words such as married, couple, haunted, house, ghost, historic, sorycorps, mobile and alabama public radio.

On April 18, 2018, StoryCorps reposted the story to its general StoryCorps Facebook page where it received 65 likes; 21 shares; 6 comments.

According to Google Analytics, on April 18, the aforementioned direct page link received 1, 306 views (1, 261 new visitors); 1,088 unique views; 1, 086 entrances; 1, 277 events (969 social, 308 direct); an average of 05:12 of time spent on the page and a 34.21% bounce rate.

APR's entire website (apr.org) received 2, 978 page views; 2, 351 unique page views, 2,028 total events, the average time spent on a page was 03:12 and a 46.73% bounce rate.