In a state where snow is a rarity, thousands of winter sports enthusiasts and savvy shoppers will descend to Scottsboro, Alabama, for the 43rd Annual Ski Sale Event at Unclaimed Baggage on Nov. 2.
A tradition since 1981, this event, hosted by the iconic retailer known for selling lost luggage and featured last year in the Washington Post, has become one of the most unique winter shopping experiences in the U.S., an experience that's part treasure hunt, part winter celebration and fully unexpected in northeast Alabama - a place where winter temperatures rarely dip below 50°F.
Each year, Unclaimed Baggage attracts visitors from all over the country, a number of whom camp out the night before the event, seeking incredible deals on winter gear and cold-weather essentials. Shoppers can browse top brands like The North Face, Patagonia, Columbia, Arc'teryx and Canada Goose, all at a fraction of the retail price.
Not only is this event known for its quirky appeal but also for its sustainability. As the fashion industry leans more into sustainable practices, Unclaimed Baggage is a leader in the secondhand market. All items sold at Unclaimed Baggage and the Ski Sale Event come from unclaimed luggage, meaning shoppers can score amazing deals on gently used and brand-new items while supporting eco-friendly initiatives.
Shoppers will find everything from ski jackets, snow pants and snowboards to hiking boots and cold-weather accessories, all at unbeatable prices-perfect for those gearing up for winter trips, updating wardrobes or getting a jump on early holiday shopping.
Unclaimed Baggage's Ski Sale Event has grown into one of the South's largest winter events. Since 1981, this event has evolved into a large-scale shopping experience drawing thousands of visitors from across the U.S. The contrast of shopping for ski gear in a sunny, snow-free state only adds to the charm.
Beyond shopping, the Ski Sale Event provides live entertainment and winter-themed activities. Guests can enjoy light refreshments like hot cocoa and pastries while soaking in the festive energy. There will be opportunities to win prizes and experience special in-store surprises, making it a day of fun for all ages.
For more information about the 43rd Annual Ski Sale Event hosted by Unclaimed Baggage, click here.
